Internet Marketing Basics

Internet Marketing Basics

Welcome!  So many of us have ideas and energy to share with the world.  Learning to use the internet as a vehicle for building connection to others, sharing our expertise, and earning income, are certainly goals that reflect a big shift that has taken place in the modern marketplaceNo longer are uninformed customers at the mercy of sellers.  They can research, read reviews, compare prices, and pan our customer service publicly with the touch of a button.

Customers are informed like no other time in history, so our role as sellers is to step up and become more partner-like.  We want to make a positive difference in our customer’s lives, and serve them the best way we can.

You will want to learn about and eventually perfect a variety of internet marketing basics, but for the beginner, it boils down to these two:  building a functional and relevant website and learning how to get people to your site.

Let’s get started!

Creating a Website

Building a website is not all that difficult, but there are many choices that need to be made in the process.  Choices can have a major impact on your site’s effectiveness, so weigh them carefully.  This article will provide a kind of checklist to work through, but much more detail is available in our related articles.

Web Hosting:

Take your time with this decision.  Compare price, research what support options are available, learn about their customer support.  Without fast and knowledgable help when you need it, other features don’t much matter.

Domain Name:

Choosing a domain name can be fun and frustrating at the same time.  Often your first choices are not available, so you get creative with an eye catching URL.

Plan, Design and Build:

This step is critical, of course.  Always think from the perspective of your users.   Fresh and simple content, a clean and completed home page design, and friendly navigation will keep your readers from bouncing away.

Metrics and Analysis:

These are features that allow you to not only view past and current performance, but help you understand the upcoming trends for your business. The data helps you make decisions for the future, so pay attention!

Maintain Site:

Customer service in the form of prompt replies to questions and comments, along with adding updated content and images keep your following loyal.

Remember, if this list looks daunting, you can always hire someone to help you with some or all of it.  Have a clear vision, communicate it clearly, and be sure you are heard by your designer.

Get a cup of tea and a notebook before you sit down to watch this excellent 90 minute presentation on building a WordPress site from scratch:

Check Out What Our Readers Say:

This advice is the real deal, from business people in the trenches:

  • security, trust, and reputation are key
  • don’t be too wordy
  • include a video
  • create a site with clear and simple navigation
  • make it easy to make a payment
  • include testimonials and use the calendar feature to promote sales
  • don’t be anonymous – put a name, face, and story behind the business
  • don’t require readers to register just to get information
  • make it easy for customers or readers to contact you
  • create posts worth reading, answer your customers the same day, use e-mail marketing, and pay attention to the analytics

Learn How to Gather and Keep Customers

Your ability to generate traffic is your second quest.  You want to drive traffic toward you, grow interest in your topic, deliver value to your customer, and build relationships that last. Getting people to your site and keeping them there is the lifeblood of internet marketing basics, and there are many ways to do it.

Before we get to our suggestions, let’s talk just a second about learning exactly who you are trying to reach before you create content.  Brian Keith Voiles described a brilliant metaphor about developing his empathy for the client in an interview:

“The first thing I do is try to live a “day in the life” of my prospect. What keeps him up at night? What are his biggest concerns or his biggest joys? What’s the first thing he does in the morning as he wakes up? Does he read the paper? What kind of paper? What sections? Does he hurt? Is he frustrated? About what? In all, I try to put myself in my prospect’s shoes as much as possible and really try to see what he sees, thinks what he thinks, feels what he feels. The more I do, the more empathetic I am in my copy — and the more I sell.”  Read the full article here…

  • Know your customer
  • Provide what your customers are searching for.  Quickly, simply, and with integrity.
  • Research and utilize keywords
  • Marketing through social media is a real requirement for buzz.  Facebook, Twitter, Google+ and You Tube are the juice.
  • Write an Ebook that can both help readers and promote your site.
  • Invite a respected guest writer or speaker to chat or contribute a note or article.  (see “Online Etiquette” below)
  • Write and send a regular newsletter that has value.
  • Post your thoughts or advice in forums that you sign with your signature and URL.
  • Advertise online and off through banner ads, text links, radio and print.
  • Keep an eye on your page views to see if the ads work.
  • Find out what your competition does.
  • Run a contest.  Create a poll.  Make a FAQ section.
  • Give away free items with your logo or URL if they fill in a survey or subscribe.
  • Always seek out your reader/customer’s thoughts.  Be grateful.
  • Be fun and have fun!

The Official Online Etiquette Chart!

Here’s a keeper for your desktop- just right-click and save.  You’re welcome!

online marketing etiquette infographic

 

 

Brian Keith Voiles, in an interview I gave him regarding the power of empathy in copy, said it best:

“The first thing I do is try to live a “day in the life” of my prospect. What keeps him up at night? What are his biggest concerns or his biggest joys? What’s the first thing he does in the morning as he wakes up? Does he read the paper? What kind of paper? What sections? Does he hurt? Is he frustrated? About what? In all, I try to put myself in my prospect’s shoes as much as possible and really try to see what he sees, thinks what he thinks, feels what he feels. The more I do, the more empathetic I am in my copy — and the more I sell.”

– See more at: http://michelfortin.com/how-to-target-your-perfect-customer/#sthash.K7D3pyMy.dpuf

“The first thing I do is try to live a “day in the life” of my prospect.

  • Know your customer.
  • Provide what your customers are searching for.  Quickly, simply, and with integrity.
  • Understand and utilize keywords.
  • Marketing through social media is a real requirement for buzz.  Facebook, Twitter, Google+ and You Tube are the juice.
  • Write an Ebook that can help people and promote your site.
  • Invite a respected guest writer or speaker to chat or contribute a note or article. (see “Online Etiquette” below)
  • Write and send a regular newsletter that has value.
  • Post your thoughts or advice in forums that you sign with your signature and URL.
  • Advertise online and off through banner ads, text links, radio and print.
  • Keep an eye on your page views to see if the ads work.
  • Find out what your competition does.
  • Run a contest.  Create a poll.  Make a FAQ section.
  • Give away free items with your logo or URL if they fill in a survey or subscribe.
  • Always seek out your reader/customer’s thoughts.  Be grateful.
  • Be fun and have fun.

The Official Online Etiquette Chart!

Here’s a keeper for your desktop.  You’re welcome!

 

 

Learning internet marketing basics is a necessary first step, but it is far from all you will need to be heard and appreciated by a targeted audience.

 

 

Desperate Buyers Only

2 Responses to Internet Marketing Basics

  1. efpierce August 1, 2013 at 3:37 pm #

    I think it is best to have so many steps for a business to be successful online. I have heard form a few clients how hard it was to make their websites and get them up and running. Anything worth doing won’t be easy and even though you have outlined everything needed in this article, their is still some work to do, and if done well, success will follow.

  2. Bob August 7, 2013 at 5:43 pm #

    In today’s world where internet is becoming more and more prominent, you definitively should look into and at least try some internet marketing.

Leave a Reply to Bob Click here to cancel reply.

Read previous post:
Internet Marketing Packages – The Best Kept Secret To Making Money Online

You have probably tried multiple ways to make money online. If you are like most people starting out in the...

Close